Today we’ll be discussing landing pages and why despite being the most popular website builder in the world, WordPress landing pages are ineffective. So let’s start with the basics- what is a landing page? A standalone web page made with the sole purpose of advertising a product is called a landing page. The main purpose of a landing page is CTA (Call To Action). CTA fulfills the purpose of raising a degree of curiosity in a potential customer/client. By doing this landing pages increase the conversion rates of Google AdWords campaigns and lowering the cost of acquiring a lead/ sale.
Why WordPress is the Most Common Landing Page Builder
Despite being primarily designed for building websites, most funnel newcomers start building landing pages with WordPress. Due to its cheap business model that offers free extensions and integrations, it seems the economically sound option.
But here’s the catch- due to its free integration nature, WordPress is not very effective at creating funnels. Important funnel features like email automation, A/B testing, social media integration plugins in WordPress are subpar compared to dedicated funnel builders like ClickFunnels.
To get the most out of it, you need to have coding and web development skills to complement the lack of structured features. Also, there’s the fact that there is no strong WordPress community for landing pages/WordPress funnel building unlike ClickFunnels and other platforms.
Building a Landing Page With WordPress
So how does building a landing page in WordPress work? And how does it compare to ClickFunnels? Here’s a short overview-
- Select a plugin. For example: Beaver Builder or Elementor
- Install a plugin on the website.
- Create a Landing page with the plugin
- Customize landing page template
- Install performance indicator plugin- example Monster Insights.
Now compared to all these steps, in ClickFunnels you simply choose your desired template and use the drag-and-drop feature to add elements and everything works much easier.
Drawbacks of a WordPress Landing Page
So now let’s discuss the main drawbacks of a WP landing page.
- Effort: ClickFunnels requires less effort than WordPress.
- Design Flexibility: Compared to ClickFunnel’s excellent drag and drop feature, WordPress design flexibility is more limited and meant to build websites, not funnels.
- Community: Compared to the WordPress community, the ClickFunnels community is more professional and experienced.
- Time: It takes more time to build a landing page in WordPress than in ClickFunnels.
At the end of the day, it’s clear which platform you should choose if you’re serious about creating profitable funnels. ClickFunnels might be cost a bit more, but it offers quite the bang for a buck and will ultimately set your business up for success.