We all know that ClickFunnels is the go-to platform when it comes to making snazzy marketing and sales funnels. But do you know that you can also use ClickFunnels to build and promote multi-product or one-product dropshipping stores? Today we will show you exactly how to do that using ClickFunnels and AliExpress. By utilizing both of these tools you can easily reach out and convert large numbers of leads in a short time. So without further ado let’s get on to it.
What is Dropshipping?
Drop shipping is an ingenious way to run an e-commerce store without accruing excessive risk. It is a modified supply-chain management system in which a retailer collects individual or bulk orders and transfers them to the supplier. By doing this the retailer doesn’t have to invest in stocking products and suppliers can sustain themselves without wholesale orders. This creates a mutually beneficial situation for small businesses incapable of investing too much or manufacture beyond a certain threshold. A regular dropshipping store has multiple supplier contacts for different product categories. A one-product dropshipping store, on the other hand, is limited to one supplier. In many instances, it’s the manufacturer themselves running the store.
How To Build A Multi-product or One Product Dropshipping Store using ClickFunnels and AliExpress
In this part of the article, we will provide an extensive rundown of the necessary steps one needs to follow to create a multi-product or one-product dropshipping store
#1 Finding Your Niche Products
The first thing that you need to do before even creating a funnel is to decide on the product you want to sell. If you’re sourcing a large assortment of products then the process is less strenuous in AliExpress. But if you are aiming for a one-product dropshipping store then you need to be choosier. After choosing your winning product/s you can also opt for complementary products. Complimentary products can be used in offers and giveaways to promote your core product. When choosing products, look for them in the following categories:
- Light-weighted products
- Best Sellers
- Products Around Hobbies
- Pleasure/Stress Reliever Products
- Cheap Products
#2 Creating Your AliExpress Sales Funnel
Once you have chosen your product, it’s time to create your sales funnel for your AliExpress product. Time to log-in to your ClickFunnels account and create your sales funnel for your dropshipping store. In case you don’t have a ClickFunnels account, click here to start your 14-day free trial period. If you don’t know how to create a sales funnel, click here to read more. The two offers that entice customers most to dropshipping stores are the ‘Free plus shipping strategy’ and the ‘Huge discount plus free shipping’ strategy.
With the ‘Free plus shipping strategy,’ the core tactic is to offer the product for free citing free promotion is the reason. Where is the money to be made you ask? In the shipping fees. Add the product BEP with the shipping fee and cite the product for free. This is a great tactic for beginners and new online brands.
With a ‘Huge discount plus free shipping’ strategy, the opposite methodology of the first is followed. The product price and shipping price is included in the asking price of the product. After setting the price of the product it is shown as the slash down from an inflated price in promotions. As an addition to the discount, the shipping is made free. This tactic works really well with established brands.
The sales funnel life cycle for your ClickFunnels dropshipping store should look something like this:
- Promotion through Facebook, Instagram, YouTube, Google, etc.
- The ads will lead to the sales page for the advertised product. For multi-product dropshipping stores the product page should be set up as the sales page. For one-product dropshipping stores, a two-step sales page containing the product details and checkout-cart should be used.
- Offer a membership plan for opt-in signup. Usually, a bump or a one-time offer is made for this purpose.
- The checkout page
#3 Marketing Your Sales Funnel
As mentioned before, promotion should be carried out through standard social media platforms ad search engines such as FaceBook, Instagram, YouTube, Google, etc.
#4 How to Integrate Clickfunnels with AliExpress
To integrate ClickFunnels with AliExpress you will need two 3rd party-apps; Zapier and Google Sheets. You need to integrate Zapier with ClickFunnels first. For more instructions o how to integrate 3rd party apps with ClickFunnels, click here. The orders received through your ClickFUnnels sales funnels need to be transferred to Google Sheets. Zapier extracts the data from there and transfers the order to AliExpress.
#5 Fulfilling Orders on AliExpress
Once the orders start converting, time to fulfill the orders through AliExpress. If you have followed through with step for then this part of the dropshipping journey has already been automated.
Benefits Of Launching A One Product Dropshipping Store
The benefits of running a one-product dropshipping store are more or less the same as for regular dropshipping store except for one difference- less stress. With a one-product dropshipping store, you can use it as a side income to supplement your job or career. Other than that, the benefits of a one-product and multi-product dropshipping store are similar- the ability to sell without stocking products or limiting customers to one region.
With the ABCs of dropshipping and how to use ClickFunnels along with it explained, nows the perfect time to give it a hand. If you don’t have a ClickFunnels account, sign up for the 14-day free trial here.