The Marketing Funnel Explained

These days, no matter your industry, there’s plenty of jargon surrounding every little subject serving seemingly no other purpose to confuse the reader and stump the pros.

The marketing funnel is a great example, a made-up name to describe a made-up concept – at least that what it seems before investigating just a little further. Look into it and you’ll quickly realize that the marketing funnel isn’t just a concept used to impress clients and confuse employees – it’s actually an incredibly useful tool that can help in any and every industry.

Maybe you’ve heard the phrase before and not quite understood the meaning or maybe you’re just looking for a quick refresher to get to grips with the nitty-gritty. Whatever your reasoning, we’ve got the ultimate guide to the marketing funnel.

So what exactly is a marketing funnel?

At its very core, the marketing funnel is a concept used to illustrate the journey that a potential customer takes from being uninformed about the company to becoming a customer of that company.

To cut a long story short – a marketing funnel exists with a primary function to turn potential leads into customers and is traditionally displayed as a diagram, splitting the journey of the customer into single steps.

The classic marketing funnel

If we take a look at the diagram of the classic marketing funnel, we see an upside-down pyramid split into 5 separate horizontal segments:


A potential customer notices the business, usually through advertising e.g. Facebook ads, Instagram posts, billboards, radio snippets, etc.


The potential customer, now aware of the company, begins to investigate a little about you and delves into your site, social media and media.


Following enough investigation, the customer begins to make a judgment as to whether or not your company is credible. This often involves looking through customer reviews and looking for authenticity throughout the brand.


The potential customer’s evaluation is positive and business is decided upon in some small way, whether this is a small order, free trial or similar.


This is the final step in which a potential customer becomes the customer, pulling the trigger to purchase a product or service. 

How to use a marketing funnel

When it comes to using the marketing funnel to benefit your business, there are a few different ways to go about it – filling in information and collecting data surrounding each point of the customer’s journey.

Perhaps the easiest way in which to keep track and build a personalized marketing funnel for your business is with the use of Click Funnels, an easy to use sales funnel builder targeted towards entrepreneurs. The site lets your site visitors work their way through a step-by-step sales process, ensuring that they’re not hitting any speed bumps or unexpected errors along the way.

With a simple drag and drop webpage editor, it’s super simple to take advantage of the technology at hand – worth checking out if the marketing funnel sounds like it can be of use to your business! You can even get a 14-day FREE Trial by clicking here >>>