If you are a business owner or an entrepreneur who is looking to expand your sales and clientele, then no doubt you’ve heard of ClickFunnels in recent years. The brainchild of Russell Brunson, ClickFunnels has revolutionized the way funnel building and funnel marketing works.
Over the last couple of years, ClickFunnels has strongly positioned itself in the market as the leading funnel building platform. But along with its popularity, it has also earned a reputation for being expensive.
So today we’re going to do an in-depth review of ClickFunnels to see whether it’s worth your time and money. If you have a vague idea about funnel building and how funnel builders work in general, hopefully by the end of the review you will have enough info to determine whether funnel building is worthwhile for your business or not.
What is ClickFunnels?
If you take a glance at the ClickFunnels website homepage, it will immediately become clear to you that this platform is all about funnel building. But the website doesn’t do much to explain to you what funnel building is.
In short, a sales or lead funnel is a landing page for a product or service which entices customers to follow through with the purchase process until the very end. Unlike a direct sell, sales funnels focus on guiding a customer through multiple steps to educate them about the product before the final purchase.
The general funnel pathway runs like this– a customer lands on a website from social media or a search engine search. While browsing through the website, the customer is presented the chance to subscribe to the website if they liked the website content which now allows the owner to reach back to the subscribers who are now potential leads. At this stage, it’s all about retaining customer interest until they make the decision to purchase.
ClickFunnels allows you to create dedicated, top-notch marketing and sales funnels that significantly improve your chances of customer outreach and sales in the sales funnel pathway. It comes with a host of tools specifically intended for creating marketing funnels. You can create any kind of sales, lead, webinar, video sales letter, follow-up, or event funnels that you want.
Main Features of ClickFunnels
Now that the concept of sales funnels and the purpose and functionalities of ClickFunnels is clarified, it’s time to take a look at the main features of ClickFunnels.
Starting four years back, ClickFunnels has come a long way within a very short period of time. Innovative and groundbreaking, ClickFunnels offers users a wholesome experience that doesn’t just restrict itself to page building.
Starting from optimizing your sales funnels to enhancing them, the main features of ClickFunnels are better than anything in the market since they’re constantly improved based on community feedback. As of 2019, ClickFunnels comprises of the following main features with a lot more to coming in the near future:
- Webinar Funnels
- Hangout Funnels
- Order Pages
- Upsell Pages
- Downsell Pages
- Sales Funnels
- Membership Funnels
- Auto-Webinar Funnels
- All Advanced Funnels
- Share Funnels – Link that allows you to share a funnel with another Click Funnels user
- Priority Support
- Custom Domains
- A/B Split Tests
- Email Integrations
- Opt in Funnels
Besides the fantastic array of main features, ClickFunnels also allows for many popular third-party autoresponder integrations including the following:
- Infusionsoft (now know as Keap)
- Constant Contact
- Webinar Jam
- Go To Webinar
- Ever Webinar
- Active Campaign
If you aren’t already familiar with them, these integrations allow you to streamline orders, communication, and follow-ups in an automated manner, taking off the extra stress and worries off order fulfillment from your shoulders.
Aside from the above mentioned main features and integrations, The ClickFunnels Marketplace is also a fantastic place to browse through for templates, plugins and more.
Considering all these fantastic features and options, you might be thinking that the subscription fee for this awesome funnel builder platform is going to be through the roof! Actually it’s not. Currently, ClickFunnels offers the following basic subscription plans:
|Click Funnels||Click Funnels Platinum|
|Pricing||$97 /month||$297 /month|
|Number of Funnels||20||Unlimited|
|Number of Pages||100||Unlimited|
|Landing Page Traffic||20,000 /month||Unlimited|
|A/B Split Tests||Yes||Yes|
|Access to FunnelFlix Training||No||Yes|
As you can clearly see, the basic plan is a little more restrictive for professional sales funnel builders due to the limited traffic and funnel cap. It’s mainly meant for taking the baby-steps, once you’re adept at handling the platform you should go for the Platinum plan.
There’s also another subscription offering for the Funnel Builders Secret program which has a larger price tag. The difference between the basic subscription plans and the Funnel Builder Secrets plans is that the latter comes with a host of training materials and discounts. For a one-time payment you will be saving money on 6-12 month ClickFunnels Platinum/Etison Suite. You can check the Funnel Builder Secrets subscription plans here or you can read our post on Funnel Builder Secrets here.
How It’s Better Than Its Competitors
Currently, ClickFunnels has a lot of competition in the market, but none can offer a balance of pricing, features and education/training like ClickFunnels. Some of ClickFunnel’s major competitors at the moment are split into different categories. Leadpages, Unbounce, and Instapage are a few of the popular focused page editors in the market which are primarily focused on lead generation.
Checkout editors like SamCart are also common but less known. The main draw of all these competitor platforms usually boils down to being cheaper than ClickFunnels. None of these platforms cover all the angles like ClickFunnels which focuses on every bit of the funnel building process from beginning to the end and educating you along the way.
But ClickFunnel’s main competitor is surprisingly WordPress. Accounting for roughly 27% of all websites currently on the internet, WordPress offers a wide array of plugins and integrations that can create basic landing pages. But WordPress plugins and funnel builders also have a lot of downsides (which you can read about here) that prevents it from being the fantastic platform for funnel building like ClickFunnels.
Based on our research on 12+ ClickFunnels alternatives, we can assure you that the best funnel platform is ClickFunnels based on its comprehensive feature set and education/customer training. Another way ClickFunnels leave competitors in the dust is the extensive community support through its very active Facebook group.
And now we have reached the end of this review- the key points that you need to know about ClickFunnels to help you make the decision as to whether ClickFunnels is the right platform for you or not has been laid out here.
As long as you know what you are doing and plan properly in your endeavors, rest assured nothing beats ClickFunnels in the market at the moment. Our verdict? A definite 9.5/10.