If you have been digging around in the digital marketing world a bit, no doubt you’ve come across mentions of ClickFunnels more than once. But maybe you don’t know what ClickFunnels is and how to use it to maximize your brand. Today we will discuss ClickFunnels and how you can use it to your advantage.
What is ClickFunnels? ClickFunnels is a funnel building platform created by Russell Brunson as an alternative to traditional digital marketing website builders and software. If you don’t what funnels are, click here.
Currently, ClickFunnels is the most popular and versatile funnel building platform on the internet that allows for a multitude of functions. Starting from growing your email list, creating landing pages for sales and services, creating affiliate programs to streamlining your social media pages with your funnels. These are just some of the automation and integrations that you can perform with ClickFunnels.
Understanding ClickFunnels Features
To understand ClickFunnels in more completely, first you need to learn about funnel marketing and how it works. Basically marketing funnels are the process through which the customer learns and purchases a product or service.
The funnel is split into 5 stages- top of the funnel, middle of the funnel, the bottom of funnel, loyalty, and advocacy. These stages can be analyzed and modified according to performance indicators individually during your campaign.
Let’s use the ClickFunnels website as an example to demonstrate how it works. If you decide to go to the Clickfunnels website after reading this article, you are in the top funnel also known as awareness. Once you go to the ClickFunnels website, the second stage of the funnel kicks in- consideration. During this stage, you will go through all the benefits and features that you get by subscribing to ClickFunnels and consider whether to purchase or not.
If you decided to go through the purchase then you enter the third stage of the marketing funnel- purchase. Once you purchase a subscription and find it works well for you, you’ll enter the fourth stage- loyalty. After using ClickFunnels yourself if you prefer it to others then you enter the last stage- advocacy. Of course, a customer can always stop at any of the stages, but if you have a solid product or service, reaching up to stage three shouldn’t be a problem.
How To Use ClickFunnels For Different Types of Businesses
Now that you know how marketing funnels work, let’s discuss the core features of ClickFunnels. First up is the ClickFunnels Platinum (formerly known as Etison suite) which offers all the ClickFunnels resources that you will ever need to create any type of funnel you fancy. The second offering of ClickFunnels is the Funnels Template blueprints that come with ClickFunnels Platinum. With this feature, you get access to 22 proven funnel templates that can be utilized in a variety of products and services. Next, comes the excellent drag and drop landing page builder. With this feature, you don’t have to know anything about web design or coding- simply dragging and dropping your desired page elements creates a full-fledged landing page. The third core offering is the advanced page builder elements that you won’t likely find in other platforms. These include:
- SMS Signup
- Pricing Tables
- Progress Bars
- Facebook Comments
- FAQ Blocks
- Countdown Timers
- Custom HTML
- Order Forms
- Payment processor integration
- Email service integration
…and more. Some of these features aren’t even available in LeadPages, ClickFunnel’s top competitor!
Hopefully, now you have a complete insight of what is ClickFunnels, its core offerings and how marketing funnels work. So why don’t you pay a visit to the ClickFunnels website? Even if you have no use for it now, who knows about the future! You can even get a FREE 14-day trial by clicking here >>>